Misha Mishi means Mischief.

we didn't set out to start a brand. we set out to eat good food and get lost for a while.

Nagaland had other plans.

Two of us drove into Kohima on a Tuesday in October with no particular agenda. we were there for the hornbill festival, the noise, the colour, the chaos of it. what we didn't expect was the clothing.

The women there dressed with a kind of authority we hadn't seen before. Layered textures in colours that shouldn't work together but always did. Handwoven fabrics worn against beaten silver. Old silhouettes made to feel entirely current. Nothing was trying to be anything. It just was.

We spent the rest of that week taking photographs of strangers, eating smoked pork with rice at roadside stalls, and talking about the specific feeling a piece of clothing gives you when it was made by someone who didn't need your approval.

Misha Mishi came out of that week.

The name is Nagamese, the lingua franca of the northeast, and it means exactly what it sounds like. mischief. a particular quality of looking like you wouldn't, and then doing it anyway.

we built the brand around that quality.

clothes that carry weight. fabricated for the body, not the hanger. Y2K references treated as a starting point rather than a costume. Small drops. Nothing rushed. when a piece sells out it stays sold out, it's a commitment to making things that are worth wanting.

Every piece in the Misha Mishi wardrobe is selected by the two of us, personally. If it doesn't make us want to get dressed, it doesn't make the cut.

We are exacting about what that means. The drape of a denim. The weight of a chain. The exact shade of a print that sits between wine and rust and knows the difference.

The Mishis are the women who wear this.

They are not a demographic. They are a disposition.

They walk in late. They dress for themselves. They know exactly what Misa Mishi means and they don't need to explain it.

welcome.